Jennifer ‘Casey’ Smullen has owned Corporate Exposure, a promotional products company, since 1991. At the request of one of her customers, she was tasked with developing themes for an employee summer picnic. One idea presented was a branded beach chair, branded towels, and clips that would hold the towel up. The branded clips presented a perfect brand awareness opportunity for people to see the clients name as they walked by. Jen suddenly realized that in an industry that will smack a logo on anything, a product like this still does not exist! Unbelievable! With this revelation, Casey Clips was born! With a can of play dough and Jen’s imagination, the idea was shaped – literally. After years of development, Jen’s patented clips are finally on the market.